Every brand has a story to tell. Today a company’s image is far more than simply a logo and colour pallet. With the rise of social media, consumers have become far more involved with their favourite brands. They now interact, share, like and purchase as part of the story that is branding.
Here are 4 quick tips to get you thinking about your brand-narrative.
1. Who are you and what do you do.
Find the thing that makes you stand-out and shout it from the roof top. Your unique selling point might be clear to you, however in a crowded market place it could get lost in the noise. How does your ‘fitness plan’ differ from the many others available to a potential client?
Our Example. Hyperbeat makes premium custom activewear, custom tights and leggings. That's our niche and we let everyone know about it.
2. Define your audience.
Get out a pen and pad and list every attribute of your potential customer, think: location, age, male/female, interests, profession, etc. Then figure out a way to get in-front of your well defined audience.
Our audience is Gym, Clubs and PTs looking for custom activewear.
3. Bring personality to your brand.
Customers are real people and they want to relate to other real people. Think about ways to inject your personality into your brand.
4. Be Consistent.
For your customers to be loyal to you, you need to be loyal to your brand. Consistency is key, not only with your branding, but with how you connect, engage and deliver with your audience.
Hyperbeat Custom Activewear manufactures premium activewear for Gym, PTs, Clubs across the Australian Fitness Industry.
Currently at time of writing they service over 2200 fitness businesses. Get in contact to see how we can help you stand out https://hyperbeat.com.au/contact/